BTC Racing are pleased to announce 2022 support from Rich Energy, the premium U.K. energy drink in an exciting multi-year race and marketing partnership. Rich Energy's marketing strategy and success in supporting all forms of Motorsport has already proved successful, having presence in Indycar, British & World Superbikes, the TT and notably in Formula One.
The agreement between BTC Racing owner Steve Dudman and Rich Energy CEO William Storey, will see the cars feature a new black & gold livery, with the team name becoming 'Rich Energy BTC Racing'.
"We are highly pleased to have secured a long-term investment with William Storey at Rich Energy, said team owner Steve Dudman. With its distinctive black & gold branding representing the continued and iconic link to motorsport, we will represent with pride to promote the race team and the Rich Energy products”
Storey added: “the Rich Energy BTC Racing team have already signed legendary driver Jason Plato in his final year alongside 3rd placed 2021, championship contender Josh Cook and talented lady-racer Jade Edwards. The engineering capability and infrastructure witnessed at the team HQ in Brackley is first class and is highly impressive, with many clever people throughout which needs recognition also. We look forward to a successful relationship for Rich Energy and BTC Racing in this new era”