Meet the team owner - Mr Steve Dudman


Q: Steve, tell us a bit about yourself…and how you arrived in the BTCC?

One of my employees within my Group, who was a BTCC nut, had very sadly lost his brother at a young age to cancer. So, as a bit of a boost for him, I organised a few tickets with the old owners of the team for the Donington event in 2018 and we all enjoyed our day. In September of that year the opportunity arose to buy the assets of the team, and so BTC Racing as we know it was born.

Q: Have you always been a fan of motorsport, in particular touring cars?

When I was 14 I raced Motocross, then from 16-years-old I competed in cars on Grass circuits, Short Ovals, Long Ovals and circuits across the world. British Touring Cars was always the best to watch, real true grit motor racing, and I would have never have thought a chance encounter could have led me to becoming a Team Owner by October 2018.

Q: You’re obviously successful in business, do the same principles of running a business well apply to owning and running a BTCC team?

You have indeed hit the nail on the head. Every venture where large investment is needed must have a strategy, business policy and must be financially run as a business. Watch any documentary, even people such as Christian Horner at Red Bull Racing has to tell his team what they can and cannot afford to do. No business survives without tough decisions being made or taken, no matter what level of professional sport you are in. If you treat BTCC as a hobby it will break you financially.

Q: Success in touring cars requires a great team of people working together seamlessly, can you say a few words about the team behind BTC Racing?

This answer needs a lot of words! In a few words, the core guys, both permanent and part-time, are all exceptional people and are at all times my first priority. Their professionalism, dedication, character and all-round strength really is incredible. Together they are the orchestra which makes BTC Racing what it is – I consider myself lucky as the conductor of that orchestra.

Q: This question probably has an obvious answer – what are your hopes for 2021?

A title bid?

I want success for all our drivers and the team. We will do our very best to guide and support Jade to become our second Jack Sears Trophy Champion, hopefully in her first year with the team. I want to see Michael become the complete driver now in his second year with us, working with and learning alongside Josh who is a born winner and competitor. The aim for all of them is to enjoy continual podium success and for us to win the Independents Team title, as well as one of them ultimately racing to the overall BTCC Crown. We can do this!

Q: We’ve got a fantastic driver line-up this year with Josh, Michael and Jade – how happy are you to have this trio racing in BTC colours?

Very happy indeed! It really is a fantastic trio and I can’t wait for the first round. In the short time of being a BTCC Team Owner I expect every one of our drivers, when they pull on the BTC Racing shirt, to be totally professional and respectful to the whole team that supports them. Also, to show they are true warriors who can compete with the best, race after race – no fear!

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