Search

BTC RACING HELPS TO RAISE AWARENESS FOR LOVE HOPE STRENGTH CHARITY



“BTC Racing wanted to give something back and to help to bring the fantastic work that Love Strength Hope do to the masses. What better way to do that, than to bring them on-board for the BTCC season finale and straight into thousands of people’s homes through its ITV coverage.”

UK charity Love Hope Strength is set to a reach a new motorsport audience this coming weekend as the BTC Racing Team extends a helping hand to the not-for-profit operation with branding on Tom Chilton’s #3 Honda Civic Type R FK8 for the final rounds of the 2020 Kwik Fit British Touring Car Championship (14-15 November).

Registered in 2007 and co-founded by Mike Peters – internationally acclaimed singer of Welsh rock band The Alarm – following his leukaemia diagnosis 15 years ago, the not-for-profit organisation promotes innovative outreach and awareness programmes for leukaemia and cancer sufferers, survivors and their families.

Love Hope Strength’s mission is to save lives by raising funds to purchase medical equipment and supplies, build cancer centres, and increase awareness whilst also recruiting potential donors to the blood stem cell and bone marrow registers.

The Love Hope Strength Foundation also established the ‘Get On The List’ programme to register potential blood stem cell donors at gigs and festivals, helping to register almost 250,000 people to international stem cell donor registries. Approximately 4,500 of those who’ve registered have been identified as potentially life-saving matches.

Mike Peters, frontman of rock band The Alarm and co-founder of the Love Hope Strength Foundation commented; “Over the past decade, the Love Hope Strength Foundation’s aim has been to save lives, one concert at a time. Through organising events and working closely with local and global cancer care specialists we’ve supported cancer services and hospitals in the UK, USA and underprivileged communities in Africa and Asia.


“Though Covid has affected our plans, and we’re unable to get people on the list as we were doing previously, Love Hope Strength is committed to saving and changing lives by working in partnership with leading cancer care providers. The Get On The List programme continues online, so people are able to still register to become potential lifesavers, and we’re still supporting important developments in hospitals and communities.


“Thanks to the generous support of the Beauchamp Family Foundation, all donations to the Love Hope Strength Foundation (LHS) are currently being matched. This means that if you donate £20 to LHS before or on World Cancer Day (February 4th 2021) your £20 gift will become £40 of support for life-saving and life-changing cancer care projects. We know that our support and the message of love hope and strength is needed now more than ever.”

BTC Racing Joint Team Principal Bert Taylor added; “This year has been incredibly hard for everyone. We have all faced our own battles, and arguably lesser-known charities have been hit harder than ever with many of their traditional fundraising opportunities being closed-off to them.


“BTC Racing wanted to give something back and to help to bring the fantastic work that Love Strength Hope do to the masses. What better way to do that, than to bring them on-board for the BTCC season finale and straight into thousands of people’s homes through its ITV coverage.”

“We’re privileged to be in the position to be able to provide this, and I hope that carrying the logo and website branding on Tom’s car helps to raise awareness for the incredible work that the charity does, and ultimately leads to more people signing up to the donor list.”

Please visit www.lovehopestrength.co.uk to find out more, or head to the charity’s just giving page to make a donation. You can also visit https://www.dkms.org.uk/en/register-now to find out how to register as a donor.

1 view0 comments