Key partners and sponsors of BTC Racing have access to the biggest shop window in British motorsport, one of the globe’s most fast-paced and exciting categories, the Kwik-Fit British Touring Car Championship.
Central to the commercial success of partnerships with BTC Racing is the team’s outstanding paddock hospitality, with ‘money can’t buy’ access to the inner-workings of the squad, plus regular meet-and-greets with the team’s drivers during race weekends for partners and their associates.
Through live television coverage on ITV4 in the UK, the BTCC action is watched by more than 19 million people. Via the ITV Sport website, an incredible 32 million armchair enthusiasts tune-in to the bumper-to-bumper, door-to-door race action.
Trackside, the BTCC is far and away the biggest and most popular championship in the UK as well as one of the most well supported in the world. Across a 10-weekend season in the BTCC, close to 400,000 spectators file through the gates at Britain’s premier race circuits.
Providing first class branding opportunities on the team’s front-running cars, drivers’ race overalls and other team assets, partners also benefit from BTC Racing’s dedicated PR and media service and photography service across traditional print and broadcast media as well as social media.
More widely, BTC Racing can form part of corporate and promotional events for partners and their clients with drivers and team personnel available for guest appearances. In short, BTC Racing can provide unrivalled value for the commercial operations of any business.
ITV Sport website visitors
News reach in 2019
TV viewers in 2019